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In WordPress, a “slug” is a part of a URL that identifies a certain page or post. It is the user-friendly and readable portion of the URL that follows your domain name. Slugs are essential for search engine optimization (SEO) and user experience since they give a descriptive and human-readable URL structure.

Here’s how a common WordPress URL(Slug in WordPress) looks:

In this URL, “slug” is a placeholder for the unique identification provided to a single page or post.

Let’s break down the concept of slugs(Slug in WordPress):

Post and Page Slugs:

The slug for WordPress posts and pages is usually produced depending on the title. It is made by transforming the title into a URL-friendly format.

Spaces are replaced with hyphens, special characters are deleted, and the text is typically lowercased.

If you have a post titled “Introduction to WordPress,” the automatically generated slug may be “introduction-to-wordpress.”

Custom Post Type Slugs:

If you’re working with custom post kinds (in addition to posts and pages), the slug is also generated based on the custom post type and the title. Custom post type slugs assist in differentiating different sorts of content on your website.

When creating or editing a post or page in WordPress, you can manually edit the slug. This is useful if you want a shorter or more personalized URL. Slugs must be relevant to the content and contain keywords related to the topic.

Considerations for SEO:

Slugs help with SEO by increasing the readability and keyword relevancy of a URL. Search engines frequently utilize the words in the URL to determine the content of a page.

A URL such as, for example, is more descriptive and SEO-friendly than

Avoiding Duplicate Slugs:

To ensure correct identification, each post or page in WordPress must have a unique slug. If a duplication is found, WordPress appends a number to the end of the slug.

Understanding and optimizing slugs is an essential part of creating a well-structured and SEO-friendly WordPress website. You can improve both the user experience and the discoverability of your content on search engines by utilizing descriptive and relevant slugs.

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